Entrepreneur Journey

Natalia worked for an international corporation in the fashion industry for ten years. After having her second baby they tempted her back with a great, at that point of her life, promotion.

She decided to come back and work for few more years on a management position. Although she felt that the work environment in her company wasn’t coherent with her values, she always was human centered and tried to pass her principles within her team.

Her internal conflict was growing faster than she was expecting. Working in such industry isn’t easy. The overwhelming specifics of the fast-fashion industry, like consumerism and pollution, and the focus on corporate results rather than people got her to apply for other jobs in August last year. As nothing happened, she decided to stay in her company, although they already noticed her “rebellious “attitude, which was more self-and-environment-conscious.

Finally, the world paused in March 2020.

For Natalia, as for many of us, it was the moment of big changes and big ideas, but also budget cuts. Her company wanted to demote or let her free. That was the moment when Natalia decided to create her own business and live the life with the values that she believes in.

Work – life balance was more needed and important than ever. As she has an outrageous experience in management positions, leading teams and decision power in hiring candidates, she achieved great abilities as a career counselor.

Why you should highlight your brand values and show what you stand for during your personal brand photoshoot:

As we’re living in uncertain times, changes became our mantra, almost every industry is having its moment of reinventing not only their business models but also trying to keep their costumers by adjusting their principles, moving where the money is.

For us, freelancers there should be one thing that stays the same: VALUES.

They connect us in communities, build trust and finally attract ideal costumer.

Who if not Natalia would be a better person to talk about highlighting them in your branding strategy while still keeping a professional look and work-life balance!

Professionally she helps people like us create a coherent and effective professional image emphasizing the best features and values. As Natalia recruited and managed a multi-task team during her work in the corporate world, she knows where to put attention as it comes to your professional image, effectively distinguishing it from the competition.

Don’t be afraid of showing who you are during your personal brand photoshoot. Don’t aim to do the same shoots as you see on Instagram, or you could download from stock photo agency, be more creative and trust yourself and your photographer.

The first thing I always ask my clients is to choose five top values and then define what those values mean to them.

Try it!