We all know that a personal brand quickly communicate who you are and what are you standing for. It’s not only an image, but everything you do and say. Moreover it helps connecting with your potential client on an emotional level.

We all have a personal brand. Some of us unconsciously build it, others curate and shape it. If you want to start having a unique and powerful personal brand you should be conscious who you are and where you’re leading to.

It’s not enough to be just yourself and show your face from time to time on Social Media in pursuit of likes and more followers. A personal brand photo with a morning coffee and a croissant next to the keyboard is not enough, besides everyone has it.

A visual storytelling is important, but it’s the next step. If you want to succeed your brand should be extension of your personal goals and values.

You need to start with these so basic yet sometimes forgotten questions:

• Who am I?

• What am I going to accomplish with my work?

• What problems am I going to solve?

• Who is my ideal client?

Understanding what you want to accomplish and knowing your niche will help you identify how you differ from others. Those questions also give you a sense of purpose, clarify your values.

You need to be sure why people should follow you. Why they should trust you?

So be honest with you and figure it out:

Why did you start building your brand?

What are your values?

It doesn’t matter if you’re service or product based brand. You need to have it clear. And believe me, the answer can’t be that you’re here for money.

You need to think as a lider, you should believe and create a community.

You have to know what the success means to you. Obviously it will change depending on a different stages of your solopreneur journey. Defining it will help you find the services and uniqueness you could offer to your clients.

Next step is to create a Brand Statement:

Write down all these answers from above questions, add your skills and values. It will be your statement, your guideline. It will help you be consistent across your website and on every Social Media, Newsletter and articles.

You will craft your voice, your message. Your brand becomes you.

What next?

I’m a big fan of asking questions. Sometimes it takes me a long time to find the answer, or to be satisfied with it, so I dig more.

As it goes about building your personal brand you can’t stop. Always ask questions, make surveys and listen to your followers.

You need to think strategically. Ask yourself some additional questions as:

How do I show my values? How do I express my statement? How do I get to my dream client? How do I share my vision? Where do my ideal client is? Where I need to show my content? How do I talk to my clients?

What about visual storytelling?

When your statement is ready and when you know why do you need personal brand photos you can plan your photoshoot.

Here you can find out how to prepare for it as a pro!

Combine art and business. Be different, don't be afraid of doing things in your own way and just show it! Find creatives that will help you create your story and visualise it in a stunning way.

Be authentic, be you, be confident, be friendly, help without waiting for something in return, send positive message, inspire and get inspired, talk about your passions, connect people, don't just work, make a movement out of it.

Being yourself is not enough, unless you know your story brand and your values.

When you'll start thinking more strategically, you'll build not only a strong brand but a whole brand experience and a beautiful and unique visual story brand! Also on the way you find people with similar values that support and believe in you, creatives who can help you reach your goals.

So why loosing this first impression and be as the rest of the world?

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If you’re enjoying this photography gallery let’s talk art and create magic!

Take the first step and download a Brand Questionnaire for free!

If you are interested in creating stunning content in Barcelona I would be delighted to hear from you. Just shoot me an email at: julia@juliamalinowska.com

Or find me on Instagram: @jul.malinowska.

Let’s enter in 2021 in a creative mood!